I’ve been thinking about political PR, an issue of enormous importance in this age of image-mediation.
And I have to tell you, Obama’s Public Relations sucks. Not only does his voice sound like he doesn’t believe in his very own promises, Obama’s Joker-like grin is also WRONG. I get this creepy feeling, as though being stalked by the Cheshire cat. The message transmitted should be direct and powerful, instead, it’s ambiguous and meek. The ”Nutty Professor” attire that I caught Obama wearing, I guess as a way of saying that he, too, attended the Leftist University, doesn’t really do it for me. It’s one of those worn-out statements, like George Clooney’s coat in CHILDREN OF MEN, that make socialism look last season. In any case, I wouldn’t want to fall into the embrace of this Joker; especially because he seems all-too often like a black girl so desperate for acceptance she’s painted herself white.
By contrast, Sarah Palin comes across as a healthy butch top, a crass version of Vivian Leigh’s Scarlett O’Hara; the crucial ingredient are her cheeks, full and bright, suggesting health, robustness and Nashville. The figure most closely resembling Palin on the musical scene would be Shanya Twain – ”It don’t impress me much”. For in this sort of PR, readers, you want to tell the voters that you’re one of the people, that they can count on your toughness, that you’re determined as Hell, but when it comes to family, you’re still the pure, kind-hearted local girl who just happened to make it big.
(Some commentators in the blogosphere remarked that Palin’s impossible marriage between the married wife and tough girl stereotype indicates she’s America’s most successful cyborg politician. And there is something to this view, readers, for Palin’s performance recalls Walt Disney characters – she’s too cute and too pretty to be real, approaching cartoon registers.)
Another famous Republican vehicle demonstrates that the right-wing adulation of ”family values” functions as a disguise for the establishment’s perversity. I’m talking about Mc Cain, who walks around in a semi-mummified condition akin to Marlon Brando’s performance in THE GODFATHER, and Cindy, whose resemblance to Michelle Pfeiffer must be on purpose. McCain’s PR is telling us that he’s a cruel but reliable maffia overlord, while Cindy’s youthful cheeriness must mean she’s popular with the rent boys. In other words, when you have the power, you can be a decent prostitute.