MDNA

 

The remarkable cover of Madonna’s album MDNA is designed to show the schizophrenic nature of her new marketing. It is as though the diva’s face were reflected in a fragmented mirror. Each fragment represents an aspect of Madonna’s ”multiple personality disorder” – superstar, ex-wife, mother, lover, businesswoman, bitch. The album itself combines disparate musical styles, from hard disco to classic ballad. The bright colors on the cover belong to the psychedelic palette, referring to the hard disco scene of the 1990s. Madonna’s defiant pose unites all the various styles. In songs like ‘Gang Bang” and ”Girl Gone Wild”, the superstar wants to undermine gender stereotyping, asserting herself as a 53-year old woman who still has the media power to act like a 20-year old. In the more lyrical numbers e.g. ”Masterpiece”, she reveals her vulnerable side as a person disappointed in love. It’s a matter of taste whether the disco works for you or not, but Madonna certainly has a great design department in her mammoth-sized marketing team.

 

 

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